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When it comes down to that major decision as to who you will entrust with your branding or Marketing requirements, it is very important that you make the right selection.
I recently stumbled upon “The Lindstrom Company” headed by Martin Lindstrom for who is a Branding Expert and Consultant of Neuro-marketing for both Corporate and Consumer Branding, as well as he just happens to be a New York Times and Wall St Journal Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands.
Lindstrom is the recipient of TIME Magazine’s “World’s 100 Most Influential People” He is a New York Times and Wall St Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed. Martin Lindstrom has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research.
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To battle the overgrowth of ineffective ads, now there’s a software that is changing the face of advertising forever. It’s a legally patented technology called Interactive Video Overlay.
Before the release of this version of Interactive Video Overlay, advertisers and content providers couldn’t control where the viewer is directed.
The technology allows content providers to include calls to actions within a video that currently cannot be controlled by content provider via some of the other video delivery platforms or social platforms.
Now the viewer has a much richer and stickier experience – because the calls to action are created by the content providers and the viewers are in control of their own experiences.
This technology assists content providers to not only to drive membership and web store product sales, but also app downloads, social media fan growth and as a very premium ROI way to support clients’ mainstream advertisers & sponsors.
Here’s how it works. Interactive Video Overlay is a video “wrapper” or overlay application that allows businesses and brands who publish video online to publish their free clips with built-in calls to action to drive sales, new social followers, email leads, app downloads and to whatever else the content provide desires.
Best of all, what makes this patented Interactive Video Overlay unique is that it doesn’t require an embedded video player because it’s built in HTML 5.
And now Interactive Video Overlays are pumping up video ads like they were on steroids.
For example, this SEO & SEM SERVICES video uses Interactive Video Overlays to offer more choices to the viewer. A menu appears on the left of the player while the action continues on the screen. The viewer has the opportunity to:
- Option to click through to contact and about Us details
- Visit Facebook account
- Or the viewer can simply continue watching
Having this level of control is a more pleasurable experience for the visitor. And research shows they will stick around longer when they’re enjoying their experience.
Article courtesy of Lorrie Morgan-Ferrero, VP Marketing & Rod Thompson Senior Director of Search Marketing, SmaaartSpot
SEOandSEMServices.com is not only desktop friendly but also mobile responsive to expand on the traditional SEO services CyberStampede offers.
CyberStampede through the years has established itself as a premium source for SEO/SEM and social media support for numerous industries ranging from consumer electronics to not-for-profit organizations to adult entertainment firms based worldwide.
The company offers support for everything social media-related, including online reputation management, for the Twitter, Facebook, Pinterest, YouTube and Instagram platforms. It also provides pay-per-click service and ethical link building support.
CyberStampede currently provides SEO support for adult entertainment clients Playgirl and Solstice Productions’ Men4RentNow.com, as well as the largest LGBT online publication, CyberSocket. The company’s roster of previous clients includes Scores, Private Media Group, Evil Angel and Pink Visual, as well as the Japanese division of Sanyo.
In 2012, the Association of Sites Advocating Child Protection (ASACP) named CyberStampede’s Rodney Thompson the winner of its annual Service Recognition Award for 2012.
*This record can also be accessed if you copy and paste the entire address below into your web browser:
LOS ANGELES (August 1, 2013) — The Association of Sites Advocating Child Protection (ASACP) is pleased to announce the latest honorees in its Featured Sponsors of the Month program, which recognizes select sponsors that help to protect children on the Internet from being involved in or exposed to age-inappropriate material.
According to ASACP Executive Director Tim Henning, the adult entertainment industry can share many “good news” stories about its enduring commitment to keeping children out of and away from porn. Among these achievements include the proactive self-regulatory efforts adopted by adult oriented websites and other operators; such as adhering to the ASACP Code of Ethics and market-specific Best Practices, which are a hallmark of these top-tier operators.
Other efforts involve embracing the multiple award-winning Restricted To Adults (RTA) website meta-label which self-identifies a site as containing age-inappropriate material, enabling better blocking by parental content controls and other filtering applications.
“Our new Sponsor Recognition Program is just one way that ASACP helps digital media businesses protect themselves by protecting at-risk children online, while publicly recognizing the substantial achievements the companies have accomplished in this regard,” Henning said. “ASACP wants to help spread this message to legislators and other relevant stakeholders in order to inform them of the facts while they consider the new laws and policies that will affect all online business owners,”
Each month, ASACP will recognize several select sponsors as a means of providing exposure and recognition for the adult industry-leading companies which have committed to supporting ASACP and its vital mission, year after year. This initiative will also help provide a “face” to the wide range of legitimate enterprises serving one of the world’s most vibrant marketplaces.
An ASACP Corporate Sponsor since 2007, online casual dating and webcam affiliate program DatingGold.com has shown its commitment to protecting children in a number of ways; such as including the RTA meta-label on flagship cam site WebCamClub.com and vetting profiles and other information on its sites such as flagship dating site, AmateurMatch.com. The firm also offers a number of niche cam and dating sites, as well as exclusive and co-branded sites that have proven popular with promoters and consumers alike.
While all ASACP sponsors are held to the highest standards, there are additional membership requirements for cam and dating sites, as user generated content (UGC) is often involved, and this material is produced outside of legitimate commercial channels that adhere to the existing legal requirements for a performer’s or other participant’s proof of age. Extra steps are needed to help ensure that only lawful images of consenting adults are displayed, and ASACP stands ready to assist its sponsors in understanding the child safety issues surrounding UCG as well as in forming cohesive responses through best practices and other means. Here, DatingGold excels as an example of how proactive measures by content providers can make a difference in keeping children safe on (and from) the Internet.
According to Cybersocket, for more than a decade it has been known as the go-to source for print, online and communications services targeting the broader GLBT community; not only producing the nation’s largest freely distributed gay magazine, with a circulation of 70,000 issues monthly, but also producing the Gay Pornucopia blog, plus a comprehensive search engine and the gay webmaster chat board, TheGayBoard.com. The company also hosts the annual Cybersocket Web Awards, which have become a seven-year tradition of honoring the finest in gay online services.
“It is Cybersocket’s role to analyze, categorize, comment upon and popularize gay and lesbian oriented websites,” states the company’s popular website, which adds that “Cybersocket leads the field in groundbreaking news, practical resources and provocative original content for the GLBT community.”
As an ASACP Corporate Sponsor, Cybersocket extends its leadership position within the global GLBT community to become a powerful voice in the battle to keep children out of and away from adult entertainment; in part by incorporating RTA meta-labeling on its homepage.
A multi-year Corporate Sponsor of ASACP and the association’s SEO agency of record, CyberStampede.com is a provider of global SEO and SEM solutions for today’s leading adult entertainment companies. CyberStampede specializes in on-site SEO work for entertainment and related companies covering the spectrum of the adult business community and impacting traffic and sales for mobile and desktop sites, membership and video-on-demand sites, live cam and dating sites, shopping and product sites, and industry news properties.
The company has also had the pleasure of building and maintaining complex and highly focused paid search (SEM) campaigns for the adult industry’s top brands, spending millions of dollars, profitably and accountably, to help leading industry brands meet and exceed their sales goals online.
“CyberStampede is committed to the highest standards of ethical and compliant business practices within the worlds of adult entertainment search engine and digital advertising, with part of its mission making online child protection a best practice priority for all of the work it does on behalf of its clients,” CyberStampede president Rodney T says. “As a business policy, we engage solely with websites who share our values and who are themselves actively engaged in barring access by minors to mature content online.”
“At the most tangible and functional level within the craft of SEO work, we specifically advise our clients and implement keyword selections which are 100 percent devoid of inappropriate search terms or marketing language which can impact or drive interest to or by minors in any form,” Rodney T added. “Further, within the realm of link-building SEO practices for clients, we advise for and actively pre-screen all prospective link partner sites for keywords and content which are compliant with best practices for the protection of minors.”
CyberStampede is a great example of how an ASACP Sponsor, member, or contributors’ financial contributions can be leveraged through further assistance, such as the promotional SEO work being done on behalf of the association.
What can your company do to help ASACP in its mission, or to support its sponsors?
While diverse in their business roles, these companies are unanimous in their support of ASACP and among those exhibiting the commitment to corporate leadership and proactive self-regulation that exemplify today’s top-tier digital media companies.
For more information, please contact email@example.com.
Founded in 1996, ASACP is a non-profit organization dedicated to online child protection.
ASACP is comprised of two separate corporate entities, the Association of Sites Advocating Child Protection and the ASACP Foundation. The Association of Sites Advocating Child Protection (ASACP) is a 501(c)(4) social welfare organization. ASACP manages a membership program that provides resources to companies in order to help them protect children online. The ASACP Foundation is a 501(c)(3) charitable organization. The ASACP Foundation battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults (RTA) website label (www.rtalabel.org). ASACP has invested nearly 17 years in developing progressive programs to protect children, and its relationship in assisting the adult industry’s child protection efforts is unparalleled. For more information, visit www.asacp.org.