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Posts Tagged ‘Ask.com’
I’m sure you’ve heard the buzz about html5, and you may be wondering how this is going to affect seo. As a SEO expert, you are most likely interested mainly in those changes in the HTML 5 specification, which will affect your work. Here are some of them:
- Improved page segmentation. Search engines are getting smarter and there are many reasons to believe that even now they are applying page segmentation. Basically, page segmentation means that a page is divided into several separate parts (i.e. main content, menus, headers, footers, links sections, etc.) and these parts are treated as separate entries. At present, there is no way for a Web master to tell search engines how to segment a page but this is bound to change in HTML 5.
- A new <article> tag. The new <article> tag is probably the best addition from a SEO point of view. The <article> tag allows to mark separate entries in an online publication, such as a blog or a magazine. It is expected that when articles are marked with the <article> tag, this will make the HTML code cleaner because it will reduce the need to use <div> tags. Also, probably search engines will put more weight on the text inside the <article> tag as compared to the contents on the other parts of the page.
- A new <section> tag. The new <section> tag can be used to identify separate sections on a page, chapter, book. The advantage is that each section can have its separate HTML heading. As with the <article> tag, it can be presumed that search engines will pay more attention to the contents of separate sections. For instance, if the words of a search string are found in one section, this implies higher relevance as compared to when these words are found all across the page or in separate sections.
- A new <header> tag. The new <header> tag (which is different from the head element) is a blessing for SEO experts because it gives a lot of flexibility. The <header> tag is very similar to the <H1> tag but the difference is that it can contain a lot of stuff, such as H1, H2, H3 elements, whole paragraphs of text, hard–coded links (and this is really precious for SEO), and any other kind of info you feel relevant to include.
- A new <footer> tag. The <footer> tag might not be as useful as the <header> one but still it allows to include important information there and it can be used for SEO purposes as well. The <header> and <footer> tags can be used many times on one page – i.e. you can have a separate header/footer for each section and this gives really a lot of flexibility.
- A new <nav> tag. Navigation is one of the important factors for SEO and everything that eases navigation is welcome. The new <nav> tag can be used to identify a collection of links to other pages.
As you see, the new tags follow the common structure of a standard page and each of the parts (i.e. header, footer, main section) has a separate tag. The tags we described here, are just some (but certainly not all) of the new tags in HTML 5, which will affect SEO in some way. For instance, <audio>, <video> or <dialogue> tags are also part of the HTML 5 standard and they will allow to further separate the content into the adequate categories. There are many other tags but they are of relatively lower importance and that is why they are not discussed.
For now HTML 5 is still far in the future. When more pages become HTML 5–compliant, search engines will pay more attention to HTML 5. Only then it will be possible to know how exactly search engines will treat HTML 5 pages. The mass adoption of HTML 5 won’t happen soon and it is a safe bet to say that for now you can keep to HTML 4 and have no concerns. Additionally, it will take some time for browsers to adjust to HTML 5, which further delays the moment when HTML 5 will be everywhere.
However, once HTML 5 is accepted and put to use, it will be the dominating standard for the years to come and that is why you might want to keep an eye on what other web masters are doing, just to make sure that you will not miss the moment when HTML 5 becomes the defacto standard.
If you’d like to see the capabilities of html5, here are some great demo sites by Google, and Apple:
Lets face it, if you want to be noticed on the web you need to be noticed by Google and have a presence on the most visited site on the web, Facebook.
Top rankings on Google in 2011 will NOT be achieved through traditional methods, here is a list of “MUSTS”:
- SEO (Search Engine Optimization)
No matter the platform SEO will continue to rank #1 as the preferred strategy for all major search engines including Google, Yahoo, Bing and Ask.
- RSS (Real Simple Syndication)
Because Google rewards “real time media” over static, RSS and consequently Ping services will continue to grow as a leading method of maximizing Google rankings. Services such as Google’s Feedburner can be highly beneficial and is simple to use.
- Link Building
In tune with Google’s “L(i)” search algorithm variable, link popularity will maintain a high level of importance to maximize Google, Yahoo, MSN and Ask rankings.
- Take advantage of Google’s Local Listings
Maximize Google exposure by taking advantage of Google Local which places users more favorably on search result pages.
- Create a Facebook page
With Facebook as the most visited site in all the internet, you will need a presence there. Create a page and invite everyone you know, if you have the budget, promote the page with Facebook advertising, a very quickly growing trend.
- Sponsored Listings
This can be the quick and easy way to get exposure on the first page of results on Google. Depending on your market this can become costly, but can establish great relevancy statistics with keywords. Tools such as Adwords can help establish statistics on:
- Keyword relevancy in relation to landing pages; Click Through Rate, and Conversions (Know what keywords to include in your articles, and which keywords are creating your desired result.)
- Demographics such as Age, Gender, and Location (Know who, and where to target.)
- When people visit your site. (Publishing new content just before the “Golden Period” will keep your visitors coming.)
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