Posts Tagged ‘demographic’

Apr
18

Which SEM advertising platform is good for you?

Picking the search engine you want to advertise on is often a very difficult choice. Most people will pick by personal preference or by knowledge of current traffic share the search engine holds. Google generally being the most popular. I found after working for a search engine (which I will not name) that most advertisers won’t take into consideration the content networks behind the search engine they’ve chosen. For example the websites I recognize at first glance in the Google platform are:

Some of these sites may not be the best choice for you however the traffic from Google.com may suffice for you and your business; given the fact that there are 3 Google products in the top 5 most visited sites on the internet Google.com being number one. If you are looking for a specific audience then you may want to look into content advertising. This requires very relevant ads, which means you should have an SEO expert hired. I know from personal experience that the advertisements on the Bing.com content ads system require the utmost relevancy. Some people may be weary of the Microsoft adCenter platform because of the lower share in search engine traffic. Keep in mind that it is a fair playing field and each platform has its pros and cons. The adCenter platform serves ads for the Yahoo search engine as well because of an agreement that was made years ago.

Microsoft also paid $240M for a 1.6% share in Facebook which allows them to sell internet ads for Facebook outside the United States as part of the deal. Bing search also provides all search results on Facebook.com as well, apart from this fact they have quite a reputable content network as well which includes:

View the Microsoft Content Network

You may also find these article of interest:

Rumors of Microsoft purchasing Adobe
Adobe purchase of Omniture (Formerly owned by Yahoo)
Yahoo-Microsoft Search Deal: The Key Facts
Microsoft buys stake in Facebook
List of acquisitions by Google
Alexa Top 500 Sites on the Web

My intention in this brief article is to have no bias, and hope that all the information provided can help you choose the right advertising tactics for your business. If you have any questions please feel free to email me at my website. Here are the links to the advertising platforms discussed in this article:

Google AdWords

Microsoft adCenter

Apr
11

Is social media right for your company?

A lot of businesses are now taking advantage of the social media market, but does it really provide an advantage for your company? That depends on what you are offering.

“According to Adweek, there is bad news for brands who are rushing to social media sites. Young people don’t want to be friends with you! According to a new report from Forrester Research, just 6% of 12-17-year-olds who use the web want to be friends with a brand on Facebook.

Among Web-connected 18-24-year-olds, that figure doubles, which means that only 12% of 18-24-year-old think is ok to friend a brand. Even scarier for brands: Young people don’t want brands’ friendship, and they think brands should go away.”

“Young consumers are basically telling brands, when I interact with you I want you to listen to me and interact with you. I don’t want to interact (friend) a brand that just engages in a one-way conversation with me.” Social Media Optimization

It’s pretty agreeable that the vast majority of people do not want to be branded, but to simply choose the brand of preference. If you are offering a service, social media is absolutely for you because the product is based on customer interaction. When the customer interacts with your company on a social media network they are sharing the great experience they had, and not endorsing a product.  We’re not sales people, but we sure love to tell stories about our life experiences. If you’re selling a product it’s best to stick to SEM or standard marketing techniques to keep the power of choice in the consumers hands. Recently PepsiCo found out the hard way by dropping standard advertising all together, spending at least 50 per cent of its American branding budget on social media.

“Beverage Digest reported last month that the company’s flagship brand, Pepsi, had fallen to third place behind Coke and Diet Coke. Pepsi – known for its Refresh Everything goodwill campaign and a bevy of social media efforts – had ranked second for decades in that sales category. Some considered the slip an indictment of the brand’s embrace of social media and de-emphasis of traditional broadcast advertising – exemplified by its withdrawal from the Super Bowl last year.” Clickz.com

Find more information on Businessdailyafrica.com about PepsiCo and social media marketing.

The bottom line is, if you’re offering a product, social media could be a gamble for you; if it’s a service social media can do wonders for you! If you’re not sure, don’t be scared to talk to us, we’ll help you reach the most accurate demographic.

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