Feb
24

CyberStampede Launches New SEO/SEM Brand

LAS VEGAS — CyberStampede has announced the soft launch of a new brand and domain, SEOandSEMServices.com.

SEOandSEMServices.com is not only desktop friendly but also mobile responsive to expand on the traditional SEO services CyberStampede offers.

CyberStampede through the years has established itself as a premium source for SEO/SEM and social media support for numerous industries ranging from consumer electronics to not-for-profit organizations to adult entertainment firms based worldwide.

The company offers support for everything social media-related, including online reputation management, for the Twitter, Facebook, Pinterest, YouTube and Instagram platforms. It also provides pay-per-click service and ethical link building support.

CyberStampede currently provides SEO support for adult entertainment clients Playgirl and Solstice Productions’ Men4RentNow.com, as well as the largest LGBT online publication, CyberSocket. The company’s roster of previous clients includes Scores, Private Media Group, Evil Angel and Pink Visual, as well as the Japanese division of Sanyo.

In 2012, the Association of Sites Advocating Child Protection (ASACP) named CyberStampede’s Rodney Thompson the winner of its annual Service Recognition Award for 2012.

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Mar
20

Google Plans to Punish Sites “Over Optimized” for SEO

Getting good placement in Google search results can be a matter of life and death for many companies these days. Given that Google is constantly tweaking their search algorithm to improve their search results — and to fend off threats from search rivals like Bing and Apple’s Siri — keeping tabs on how those changes in Google search impact content creators can be a full-time job.

Yet search engine optimization (SEO) has been employed by some website operators to game Google’s search algorithm and increase search results artificially. According to Google’s Matt Cutts in a speech at SXSW transcribed by Search Engine Land’s Barry Schwartz, the search engine giant is working to adjust their search engine to “level the playing field” against site owners that engage in SEO “over optimization.” (Schwartz has also included a partial transcript of the Cutts speech in his blog post.)

The changes to Google’s search engine should be coming soon, and is yet the latest in a number of tweaks and updates Google has made in an attempt to improve search results. One of the more significant updates to Google search came in the form of the Google “Panda” update in April 2011, which sought to minimize the impact of so-called “content farms” that publish huge amounts of marginal content that is heavily SEO-optimized.

Google is also looking to improve so-called “semantic search,” which is being popularized by Apple’s Siri technology. Semantic search is focused on providing immediate facts to a given query rather than presenting a page full of links to sites that provide those answers.

In a recent interview by Amir Efrati with the Wall Street Journal, Google search executive Amit Singhal said that the changes would help Google deliver an improved search experience, rather than the “cross our fingers and hope there’s a Web page out there with the answer” solution that currently exists.

So what are your thoughts on the upcoming update to Google’s search engine? Feel free to add a comment to this blog post or contribute to the discussion on Twitter.

Apr
18

Which SEM advertising platform is good for you?

Picking the search engine you want to advertise on is often a very difficult choice. Most people will pick by personal preference or by knowledge of current traffic share the search engine holds. Google generally being the most popular. I found after working for a search engine (which I will not name) that most advertisers won’t take into consideration the content networks behind the search engine they’ve chosen. For example the websites I recognize at first glance in the Google platform are:

Some of these sites may not be the best choice for you however the traffic from Google.com may suffice for you and your business; given the fact that there are 3 Google products in the top 5 most visited sites on the internet Google.com being number one. If you are looking for a specific audience then you may want to look into content advertising. This requires very relevant ads, which means you should have an SEO expert hired. I know from personal experience that the advertisements on the Bing.com content ads system require the utmost relevancy. Some people may be weary of the Microsoft adCenter platform because of the lower share in search engine traffic. Keep in mind that it is a fair playing field and each platform has its pros and cons. The adCenter platform serves ads for the Yahoo search engine as well because of an agreement that was made years ago.

Microsoft also paid $240M for a 1.6% share in Facebook which allows them to sell internet ads for Facebook outside the United States as part of the deal. Bing search also provides all search results on Facebook.com as well, apart from this fact they have quite a reputable content network as well which includes:

  • Wall Street Journal
  • MSNBC
  • Fox Sports
  • PC World
  • Ebay (Yahoo)

View the Microsoft Content Network

You may also find these article of interest:

Rumors of Microsoft purchasing Adobe
Adobe purchase of Omniture (Formerly owned by Yahoo)
Yahoo-Microsoft Search Deal: The Key Facts
Microsoft buys stake in Facebook
List of acquisitions by Google
Alexa Top 500 Sites on the Web

My intention in this brief article is to have no bias, and hope that all the information provided can help you choose the right advertising tactics for your business. If you have any questions please feel free to email me at my website. Here are the links to the advertising platforms discussed in this article:

Google AdWords

Microsoft adCenter

Most Recent Testimonials

  • "What you have done for our adult business has been nothing short of incredible. With the way competition is in the adult industry these days.. its great to see us rank so highly in searches engines!!

    Thank you so very much for your input, understanding and fulfilling our needs in all departments. Traffic to our websites is growing and growing!!"

    Claire Flaherty,
    Online Marketing Director
    Private Media Group

    Read more...

  • "Cyber Stampede has been vital in growing the web presence of my law practice and attracting targeted customers to my site. Since hiring Cyber Stampede, I have received a steady stream of new clients from around the world who found me via my website."

    Richard E. Grayson

    www.richardgraysonesq.com

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  • "Working with Rodney at CyberStampede to meet search marketing goals is a pleasure. Rodney helped us achieve authoritative organic rankings on Google and Bing for a variety of well-chosen search terms. A must-hire!"

    Scott, Chief Operating Officer
    ShopDeepThroat.com and Deep Throat Digital

    Read more...

  • "Cyber Stampede has provided SEO related services for Scores Media Group since 2009 and has achieved significant progress in getting us first page placement for relevant target terms organically in the major Search Engines."

    Harry Yioves,
    President
    Scores Media Group

    Read more...

  • "We have seen a direct impact on our numbers after implementing Cyber Stampede's SEO recommendations. I was impressed by the quality of their service and the availability of their staff; they definitely know what they're doing! I would recommend them anytime!"

    Magalie, Director of development for Famedollars
    Gamma Entertainment

    Read more...

  • "CyberStampede has done a tremendous job at moving us to the top of Search Engine Rankings. More importantly, they have helped our business with brand recognition and helped increase our profits."

    Glenn King,
    President
    MeanBitch Productions

    Read more...

  • "Rodney Thompson of CyberStampede.com has provided SEO services and solutions for TDM LLC. For going on over a year now and we have seen our adult business's organic SEO traffic/placement for Playgirltv.com & Playgirl.com increase dramatically."

    Amy Kehoe,
    Marketing Director
    Playgirl

    Read more...

  • We did not know how important SEO and social media services were until we witnessed the results achieved by Rodney Thompson, CEO/Founder of Cyber Stampede Inc. Prior to working with Rodney, we squandered away thousands of dollars while we aimlessly attempted to get higher search engine rankings."

    Elise Rosemarin
    Co-Founder, Moody Mamas Inc.

    Read more...

  • "It has been an absolute pleasure to work with CyberStampede. Your services are of the highest quality and the manner in which you carry them out is extremely professional."

    Tim Henning | Executive Director | ASACP

    www.asacp.org

    Read more...

  • "FourStar Auto Glass has used Cyber Stampede's SEO & social media services since 2009. Search Engine Optimization is a crucial element in any company's web campaign, and we couldn't be more pleased with the results that Rodney and Cyber Stampede have produced."

    Jonathan Loonin,
    Consultant

    4starglass.com

    Read more...