Jun
12

LOS ANGELES — ASACP’s Educational Materials Utilized Internationally

“Thanks to the continued efforts of Cyber Stampede’s Rodney Thompson, winner of the 2012 ASACP Service Recognition Award, traffic to the association’s website has steadily risen, with more than 69,000 pages of our main website now indexed in Google,” Henning revealed. “This exposure helps ASACP to reach a wider audience, both in the United States and abroad, furthering its mission to keep children around the world out of and away from adult material.” Please click here for more details on ASACP’s Educational Materials Utilized Internationally.

Apr
12

PuebloJuneteenth.org Retains Buoyancy Digital for a 3rd Year

April 2012: we are humbled by and pleased to announce that the Juneteenth Organization of Pueblo Colorado will retain Buoyancy Digital to manage its’ web site and digital assets for a 3rd year.

Stay tuned for revamped form and function on the Pueblo Juneteenth web site at http://www.PuebloJuneteenth.org and its social media fan pages.

http://www.pueblojuneteenth.org

Mar
20

Google Plans to Punish Sites “Over Optimized” for SEO

Getting good placement in Google search results can be a matter of life and death for many companies these days. Given that Google is constantly tweaking their search algorithm to improve their search results — and to fend off threats from search rivals like Bing and Apple’s Siri — keeping tabs on how those changes in Google search impact content creators can be a full-time job.

Yet search engine optimization (SEO) has been employed by some website operators to game Google’s search algorithm and increase search results artificially. According to Google’s Matt Cutts in a speech at SXSW transcribed by Search Engine Land’s Barry Schwartz, the search engine giant is working to adjust their search engine to “level the playing field” against site owners that engage in SEO “over optimization.” (Schwartz has also included a partial transcript of the Cutts speech in his blog post.)

The changes to Google’s search engine should be coming soon, and is yet the latest in a number of tweaks and updates Google has made in an attempt to improve search results. One of the more significant updates to Google search came in the form of the Google “Panda” update in April 2011, which sought to minimize the impact of so-called “content farms” that publish huge amounts of marginal content that is heavily SEO-optimized.

Google is also looking to improve so-called “semantic search,” which is being popularized by Apple’s Siri technology. Semantic search is focused on providing immediate facts to a given query rather than presenting a page full of links to sites that provide those answers.

In a recent interview by Amir Efrati with the Wall Street Journal, Google search executive Amit Singhal said that the changes would help Google deliver an improved search experience, rather than the “cross our fingers and hope there’s a Web page out there with the answer” solution that currently exists.

So what are your thoughts on the upcoming update to Google’s search engine? Feel free to add a comment to this blog post or contribute to the discussion on Twitter.

Apr
15

New algorithm released globally to all English-language Google users

More than a month ago now Google released a new search algorithm that changed the SEO world, as of April 11, 2011 it will affect the entire English speaking community. When the first stage of the algorithm was released many sites saw dramatic changes, while others that followed strict guidelines seemed to not be affected. If your SEO efforts are no longer showing any results after the recent algorithm change, then it is likely that your SEO Company is not following the rules.

There are many evolutionary changes being made, such as user feedback that contributes to the algorithm by incorporating data about the sites that users block. This feature may evolve outside of the search engine with the Google Chrome extension that allows users to block sites directly from their browser. Think of both the extension and the search engine feature as having an adverse effect to the Google +1 button; however they do work in many different ways. Keep in mind that Google does collect data from the Personal Block List extension and incorporating the data into the algorithm is very likely because they’ve already compared the data to the sites users have blocked on their search engine.

You may be asking yourself what this might mean for you if you’ve lost traffic recently. This means you simply need to re-evaluate your SEO method and see where you might not be following the rules. Don’t be scared of the change, I say embrace it and take the time to learn something new! If you don’t have the time to learn something new, hire a professional! Here are some articles you may find helpful in researching the changes, and re-evaluating your SEO strategy.

Finding more high-quality sites in search

High-quality sites algorithm goes global, incorporates user feedback

Hide sites to find more of what you want

Webmaster Guidelines

Apr
13

How will HTML5 change SEO?

I’m sure you’ve heard the buzz about html5, and you may be wondering how this is going to affect seo. As a SEO expert, you are most likely interested mainly in those changes in the HTML 5 specification, which will affect your work. Here are some of them:

  • Improved page segmentation. Search engines are getting smarter and there are many reasons to believe that even now they are applying page segmentation. Basically, page segmentation means that a page is divided into several separate parts (i.e. main content, menus, headers, footers, links sections, etc.) and these parts are treated as separate entries. At present, there is no way for a Web master to tell search engines how to segment a page but this is bound to change in HTML 5.
  • A new <article> tag. The new <article> tag is probably the best addition from a SEO point of view. The <article> tag allows to mark separate entries in an online publication, such as a blog or a magazine. It is expected that when articles are marked with the <article> tag, this will make the HTML code cleaner because it will reduce the need to use <div> tags. Also, probably search engines will put more weight on the text inside the <article> tag as compared to the contents on the other parts of the page.
  • A new <section> tag. The new <section> tag can be used to identify separate sections on a page, chapter, book. The advantage is that each section can have its separate HTML heading. As with the <article> tag, it can be presumed that search engines will pay more attention to the contents of separate sections. For instance, if the words of a search string are found in one section, this implies higher relevance as compared to when these words are found all across the page or in separate sections.
  • A new <header> tag. The new <header> tag (which is different from the head element) is a blessing for SEO experts because it gives a lot of flexibility. The <header> tag is very similar to the <H1> tag but the difference is that it can contain a lot of stuff, such as H1, H2, H3 elements, whole paragraphs of text, hard–coded links (and this is really precious for SEO), and any other kind of info you feel relevant to include.
  • A new <footer> tag. The <footer> tag might not be as useful as the <header> one but still it allows to include important information there and it can be used for SEO purposes as well. The <header> and <footer> tags can be used many times on one page – i.e. you can have a separate header/footer for each section and this gives really a lot of flexibility.
  • A new <nav> tag. Navigation is one of the important factors for SEO and everything that eases navigation is welcome. The new <nav> tag can be used to identify a collection of links to other pages.

As you see, the new tags follow the common structure of a standard page and each of the parts (i.e. header, footer, main section) has a separate tag. The tags we described here, are just some (but certainly not all) of the new tags in HTML 5, which will affect SEO in some way. For instance, <audio>, <video> or <dialogue> tags are also part of the HTML 5 standard and they will allow to further separate the content into the adequate categories. There are many other tags but they are of relatively lower importance and that is why they are not discussed.

For now HTML 5 is still far in the future. When more pages become HTML 5–compliant, search engines will pay more attention to HTML 5. Only then it will be possible to know how exactly search engines will treat HTML 5 pages. The mass adoption of HTML 5 won’t happen soon and it is a safe bet to say that for now you can keep to HTML 4 and have no concerns. Additionally, it will take some time for browsers to adjust to HTML 5, which further delays the moment when HTML 5 will be everywhere.

However, once HTML 5 is accepted and put to use, it will be the dominating standard for the years to come and that is why you might want to keep an eye on what other web masters are doing, just to make sure that you will not miss the moment when HTML 5 becomes the defacto standard.

From webconfs.com

If you’d like to see the capabilities of html5, here are some great demo sites by Google, and Apple:

http://www.youtube.com/html5

http://www.html5rocks.com/

http://slides.html5rocks.com/

http://studio.html5rocks.com/

http://www.apple.com/html5/

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