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Hello everyone, I hope you are enjoying your holiday to those states and countries that celebrate! For those that don’t get the holiday I will leave you with something nice to waste your time with for Friday before the Easter weekend. If you didn’t notice Good Friday also lands on Earth Day this year, Google did something special with their doodle for Earth Day and made it interactive! Have a great Friday everyone!
View current and past doodles from around the world at http://www.google.com/logos/index.html
For this Wednesdays article I am giving you a great article I found on ReadWriteWeb.com about SEO for your company’s Facebook page. As we all may have noticed now, social media is becoming more popular and also more so integrated into everyday life. Backlinks can be an important part of SEO but they have to be relevant and useful. When you are linking to your site’s content within Facebook status updates, it should be noted, does not help your SEO directly, since these links include the “nofollow” attribute, they do not count for search ranking purposes. However the links do create more relevant traffic.
Read the original article at http://www.readwriteweb.com/biz/2011/04/optimize-your-brands-facebook-page-for-search-engines.php
So your company has mastered search engine optimization (SEO) for the brand’s main Website and established a killer social media strategy, both of which are driving hordes of traffic and new business. Way to go. Both are critical to your company’s success online, but have you connected these two very important dots?
If you’re like most major companies, your brand’s Facebook page doesn’t even appear in the first 20 search results for your company on Google, even if your Website does. This is apparently the case for more than 70% of major brands, according to a recent study conducted by SEO services firm BrightEdge.
This is a huge missed opportunity. Although social media may not yet be a significant direct source of revenue, the type of customer engagement it provides is unparalleled. You want people to find your Facebook page and, if appropriate, hit the “Like” button, essentially subscribing themselves to updates and enabling you to keep in touch with them in a way that your Website can’t easily achieve on its own.
Fortunately, optimizing one’s Facebook page for search is pretty simple, and doesn’t require some of the under-the-hood tinkering that standard Website SEO does.
Snag That Vanity URL
Facebook offers brands the opportunity to set up a custom URL (or “username”), which can not only make advertising and word-of-mouth marketing easier (“Check us out at Facebook.com/companyname.”), but also plays a crucial role in SEO.
If you haven’t yet claimed your company’s vanity Facebook URL (you’ll need at least 25 “likes” to be eligible), hop to it. In general, you should go with your company’s name, sticking as close to the original brand as possible.
It’s worth noting that Facebook doesn’t allow dashes or underscore in the vanity URL, so this limits the amount of typical URL keyword trickery you can do. This username cannot be changed, so choose it carefully.
Pay Attention to Your Company’s Name
It may seem obvious, but the name you use in your brand’s Facebook page is really important. Again, sticking to the original brand is important here, as it will help people find you not only via search engines, but on Facebook itself.
You have a little bit of leeway to include keywords in this field but don’t stray too far from the company’s actual name. Don’t worry, there will be other opportunities to get those keywords in.
Fill Out the Company Information, Keywords and All
Facebook gives you three fields to describe your business from a high level: About, Description and General Information. Use them all.
As its smaller size would suggest, the About field is for a shorter, one or two-sentence tagline about your business. Description and General Information give you more space to describe, in concise detail, what the company does. This is an ideal place to include as many relevant keywords as you can.
The more fields under the “Information” tab you can fill out, the better. This will help people find your brand no matter where they’re searching.
Link to It
Let’s not forget that at the heart of Google’s PageRank algorithm still lies the hyperlink. Link to your Facebook page from your main Website and at any other (appropriate) opportunity that arises.
Linking back to your site’s content within Facebook status updates, it should be noted, does not help your SEO directly, since these links include the “nofollow” attribute, and thus they do not count for search ranking purposes. That said, these links can be a huge source of traffic back to your brand’s site.
Picking the search engine you want to advertise on is often a very difficult choice. Most people will pick by personal preference or by knowledge of current traffic share the search engine holds. Google generally being the most popular. I found after working for a search engine (which I will not name) that most advertisers won’t take into consideration the content networks behind the search engine they’ve chosen. For example the websites I recognize at first glance in the Google platform are:
Some of these sites may not be the best choice for you however the traffic from Google.com may suffice for you and your business; given the fact that there are 3 Google products in the top 5 most visited sites on the internet Google.com being number one. If you are looking for a specific audience then you may want to look into content advertising. This requires very relevant ads, which means you should have an SEO expert hired. I know from personal experience that the advertisements on the Bing.com content ads system require the utmost relevancy. Some people may be weary of the Microsoft adCenter platform because of the lower share in search engine traffic. Keep in mind that it is a fair playing field and each platform has its pros and cons. The adCenter platform serves ads for the Yahoo search engine as well because of an agreement that was made years ago.
Microsoft also paid $240M for a 1.6% share in Facebook which allows them to sell internet ads for Facebook outside the United States as part of the deal. Bing search also provides all search results on Facebook.com as well, apart from this fact they have quite a reputable content network as well which includes:
- Wall Street Journal
- Fox Sports
- PC World
- Ebay (Yahoo)
View the Microsoft Content Network
You may also find these article of interest:
Rumors of Microsoft purchasing Adobe
Adobe purchase of Omniture (Formerly owned by Yahoo)
Yahoo-Microsoft Search Deal: The Key Facts
Microsoft buys stake in Facebook
List of acquisitions by Google
Alexa Top 500 Sites on the Web
My intention in this brief article is to have no bias, and hope that all the information provided can help you choose the right advertising tactics for your business. If you have any questions please feel free to email me at my website. Here are the links to the advertising platforms discussed in this article: